Podcast Ep 1
Navigating Ecommerce Skies – Episode 1 The Duoplane Story: Exploring Business Relationships & Company Culture in E-Commerce Episode Summary In this episode, Sina Djafari shares
You may be thinking: I supply quality products, have a strong performance history, and have a good customer satisfaction record. Why should I care about who my retail partners are?
Any type of business relationship should be well thought out and researched. You and your retail partners may align in shared goals, but it’s important that they also send you orders on time, their expectations are clear and they’re receptive to check-ins.
Ultimately, vendors should put in substantial effort when choosing a retail partner in order to ensure that the partnership is mutually beneficial. Does this retail partner have brand integrity? Will they make life easier for you? Do they have a reliable operating cash flow? All of these factors will help you work together efficiently and ensure top-tier customer service.
What Should You Look For in a Retail Partner?
Now that you have all of the necessary information on paper about how to find a good retail partner, let’s see how these partnerships play out in the real world. The below success stories highlight how strategic retail partnerships are mutually beneficial to both parties and their shared customers.
While in some ways Amazon and BestBuy are direct competitors (who doesn’t want the best price on electronics?), there is one key difference that made them an unlikely, but ideal partnership: Amazon is the king of eCommerce and BestBuy is the king of brick and mortar.
Upon the release of Amazon Fire, the company wanted to expand its sales in retail stores and who better to contact than BestBuy?
BestBuy programmed their in-store TVs with Amazon Fire TV. In return, Amazon provided these BestBuy products with preferential treatment on their site, increasing exposure and sales. In other words, Amazon was able to break into the retail space by storm and BestBuy earned a highly sought-after featured slot on Amazon.com.
As you may know, Casper is a leading mattress brand, but it has no physical retail stores. While its strictly online and easy return model makes mattress shopping easy, many people are still skeptical of buying a mattress that they have never tested.
In order to showcase its products in person and appeal more to traditional shoppers, Casper partnered with West Elm, a high-end furniture brand with a reputation for quality. In exchange for helping Casper reach new potential customers and cater to the try-before-you-buy shopper, West Elm earned a huge sales and marketing boost from Casper’s prospects.
Navigating Ecommerce Skies – Episode 1 The Duoplane Story: Exploring Business Relationships & Company Culture in E-Commerce Episode Summary In this episode, Sina Djafari shares
Our Trusted Partner Profile Forest City Digital Digital marketing agency specialized in SEO, paid advertising, and website development Visit Forest City Digital Overview Forest City
Our Trusted Partner Profile Redline Minds An agency with the perfect combination of creativity, technological expertise, marketing expertise and tactical skills required to maximize success