Company

Knocking

“Duoplane has provided our teams at Knocking with white glove service to handle 500,000+ orders across 500+ vendors on different platforms seamlessly.”
Brian Meehan, KNOCKING CO-FOUNDER AND COO
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Challenges

Solutions

Managing 500,000+ dropshipping orders  

 

Knocking, a broadcast media e-commerce  platform, creates TV shopping shows similar  to a shopping network, along with TV ads,  online segments, and radio ads. Viewers  watch or listen to a segment, and buy the  product on e-commerce platforms that are  created by Knocking. 

 

For Knocking, fulfilling dropshipping orders  from hundreds of brands was a huge  challenge. Not only did they need to  integrate orders, invoices, and payments  seamlessly, but also connect different  shipment systems to its vendors. 

 

Unlike conventional e-commerce,  Knocking’s dropshipping business model  means it doesn’t keep products in stock.  Instead, the store sells the product, passes  on the sales order to a third-party supplier,  who then ships the order to the customer.  

 

“Once customers place an order, it goes into our e-commerce platform for each of these different shows that we have online, on radio,  or on television. There are different  websites for each. The problem? We are working with hundreds of brands,” says Junaid.  

 

Since customers can place orders in any number and in any combination across  hundreds of different brand partners, fulfilling orders poses potentially massive  complications. 

 

What’s more, e-commerce platforms, like Shopify or Squarespace, require  integrated shipping systems and connections into the platform itself to ship to customers.   

 

“With 50 to 100 brands, it would be nearly impossible to get all of those  integrations in one store. Not only that, we want to duplicate these integrations for every different store where we have the same brand partner,”  explains Junaid.  

 

With high-profile brands like MISSION, Sharper Image, and Tommie Copper selling products  through Knocking, the company has its reputation on the line. It’s pertinent that Knocking  has a strong viable platform with minimal room for mistakes. 

 

“We never want wires to cross. We have millions of dollars of sales happening  across different platforms with different brand partners. We don’t want  issues, like orders being sent to the wrong person for the wrong item, or  returns going to the wrong warehouse. It’s an extra cost to solve these issues.  We were having those problems before Duoplane,” says Junaid.  

 

Fulfilling orders efficiently was manageable when Knocking only had a few brands and  media partners. But as the company grew to promote dozens of different brands through  more media partners, Knocking required a tool that could: 

 

  • Quickly and easily onboard new dropship vendors, and manage a large volume  of orders with those vendors. 
  • Provide automated order processing, customized vendor setups, and vendor  onboarding integrations seamlessly.  
  • Work with, and onboard large numbers of vendors using a variety of connection  methods and formats.

“With 50 to 100 different brands, we never want wires to cross. We have millions of dollars of sales happening across different platforms with different brand partners. We don’t want issues, like orders being sent to the wrong person for the wrong item, or returns going to the wrong warehouse. It’s an extra cost to solve these issues. We were having those problems before Duoplane.”

A powerful dropshipping automation tool

  

As the number of brand partnerships grew rapidly, Knocking expanded its media partners  and aired more segments. With a flood of orders coming in, Knocking could no longer  manage shipping integrations to its e-commerce backend.  

 

“Duoplane became important in that way. With Duoplane, we figured out  how to keep our incoming orders clean and tidy, and solve issues like wrong  orders or returns to the wrong warehouse,” says Junaid.  

Because Duoplane is an e-commerce automation platform specifically built for  dropshipping, it features automated drop ship and multi-warehouse routing to send even a  high volume of orders effortlessly. 

 

But what Junaid and Robert Altavilla, another member of the team handling vendor  integrations, were most impressed by was Duoplane’s pre-built connections to warehouses  and specific shipping platforms like Shippo and ShipStation.  

 

“We work with so many brand partners who use all these different shipping  software from their warehouses. Sometimes, we’ve never even heard of  them, like Shippo. But Duoplane has it all pre-built for us. The vendor only  needs to log into their account, do three steps, and they’re connected to our  store,” explains Junaid.  

 

Without Duoplane, the Knocking team would have to research each shipping platform,  its requirements, and figure out how to connect it to their e-commerce store. Duoplane  eliminated almost all the headaches that come with dropshipping shipments.  

 

“Since Duoplane took care of all of that for us, we don’t have to be on top of it. It’s so much smoother, so much quicker to get everything accomplished.  We look more professional to our brand partners by providing them with  more options at a faster turnaround time,” says Junaid.

 

It also helps that Duoplane was straightforward and easy to set up. With the capability to  integrate into existing systems, Knocking’s brand clients are up and running within minutes. Even with 500,000 sales happening across hundreds of brand partners, Duoplane  handled it all seamlessly with stellar support.  

 

This leads to another feature Junaid and Robert appreciated—the quick response Duoplane  provides to troubleshoot issues:  

“I can email Duoplane support at any time of the day, and their response  time is very quick. Unlike other software platforms, Duoplane responds  within a couple of hours with a real human. The team always brings  resolutions. And if they don’t have a resolution, they give us workarounds,”  comments Junaid. 

 

The final feature that Junaid and Robert credits for reducing order errors was Duoplane’s  ability to filter orders in detail:  

 

“Most software doesn’t allow you to filter your orders by features. That’s  specifically important when it comes to troubleshooting issues, like if returns  have gone to the wrong place, or when orders are sent with incorrect SKUs, or  orders without shipping information. But Duoplane organizes the day-to-day  shipment information in an extremely well-organized way that is easy to sift  through and troubleshoot,” says Junaid. 

 

Duoplane’s effortless vendor integration, stellar support, and well-organized, intuitive  interface led to big wins for Knocking. 

“We work with so many brand partners who use all these different shipping software from their warehouses. Sometimes, we’ve never even heard of them, like Shippo. But Duoplane has it all pre-built for us. The vendor only needs to log into their account, do three steps, and they’re connected to our store.”

Group-7

500+ vendors onboarded with 30,000+ orders each month  

 

Thanks to Duoplane’s intuitive interface and fully automated features and integrations, Knocking can now seamlessly onboard 500+ vendors and process 500,000 sales orders  across different platforms without a hitch.  

 

Knocking also saves massive time and cut huge costs when connecting its brands,  warehouse, manufacturer, and fulfillment centers together:  

 

“Without Duoplane, each new integration done through an API requires  a developer, which can take anywhere from weeks to months and cost  anywhere from hundreds to thousands of dollars. With Duoplane, even if  they don’t have the existing integration, they can code it for us at a great  value,” says Junaid. 

 

Through automation, the risk of error in handling orders was much lower than manual  inputs. By onboarding vendors smoothly and minimizing order mistakes, Knocking  succeeded in building brand partner relationships and maintaining its reputation: 

 

“Duoplane helped us see whether our vendors are fulfilling orders in time to  keep our reputation, as well as the reputation of the products. The interface  allows us to keep track of getting these orders to customers in a timely  manner,” says Robert. 

 

Over time, Duoplane has grown with Knocking’s needs by adding more functionalities and  features that Knocking could benefit from, such as new integrations.

“Duoplane is really ticking all of our boxes, and we’re really happy with them.  They are easy to work with, seamless with integration, and provide real  human touch with their support. They make things as easy as possible, which  is awesome,” says Junaid.  

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“Duoplane is really ticking all of our boxes, and we’re really happy with them. They are easy to work with, seamless with integration, and provide real human touch with their support. They make things as easy as possible, which is awesome.”

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