Mandy Potter

09/13/2022

Mandy is a serial entrepreneur with over a decade of experience building and scaling successful technology startups. She was previously the co-founder of Cleanify (acquired) and Jane Technologies. She has spent most of her time in the on-demand space and was excited to join Duoplane to learn about e-commerce software.

 

As a board member for Startup Canada, Mandy is very passionate about inclusivity within technology and dedicates her time to elevating the entrepreneur community with members of marginalized groups. When she’s not growing startups, you can find Mandy rescuing dogs, acting or on her Harley and dirt bike.

 

What do you do at Duoplane?

 
I started out as the Head of Growth and that has slowly shifted into a CRO role where I manage all marketing and sales operations. I see growth beyond just marketing and as the entire customer lifecycle from awareness to retention.
 

What do you do in your spare time?

 
I love to spend time with family and my partner and I have a brand new baby daughter named Beau. I love to dirt bike, street bike, play sports and work out. I’ve recently taken up acting and volunteer in my spare time.

Why are you excited to work at Duoplane?

 

What initially attracted me to Duoplane was that it was a profitable bootstrapped company and that Sina (the founder) was so passionate about the culture of the company. We bonded over wanting to spend the time to properly structure and grow Duoplane vs the Silicon Valley way of raising millions and spending it as fast as possible.

 

I am proud of the team we’ve built, the direction we’re going in and look forward to what the future has in store.

 

 What are some of your top skills?

 

Scrappy: If there is a cheaper or better way to do something, you bet I will find it.


Entrepreneurial: I was an entrepreneur for over a decade and so I have the mindset of a business owner in anything I do. I care deeply for the company I attach myself to and would only take on a job where I felt like I could make a positive impact, both on the company and with the people we target.

 

Creative: I’ve had to be extremely creative in the past especially when spending a lot of money on a project wasn’t an option. I love to sit down (virtually or in person) and brainstorm new ideas for the company.

 

Data-Driven: In the past few years, I’ve really started to respect data. I used to move so quickly and ignore the metrics but when you take the time to sit down and analyze it, you end up saving yourself so much time, money and stress. And you really learn what your customers want through their actions within your product or landing pages. Although I still have a strong belief in our instinct and gut feelings, data should usually inform decisions.

 

Leadership: I love to lead a team and believe I have the skills to create a fun and positive environment. I was always the captain of my sports teams and enjoyed being the “hype” person and getting everyone motivated.

 

Adaptability: Through running my own companies, I’ve become good at wearing many hats. One day I may be on sales, the next on product and then on customer success. I care about all aspects of a business and believe that having all departments work together is what creates a cohesive business. When I think of adaptability, I also think of the ability to let go of something that’s not working and move on quickly.

 

What is something that most people do not know about you?

 

I act in my spare time, volunteer with a non-profit looking for a cure for pancreatitis and also work in dog rescue. I probably have too many extracurricular activities I participate in but I love being busy and being a part of changing lives.

 

What is something you are passionate about?

 
 Dog rescue is very near and dear to my heart and I also have 3 dogs myself that are all rescues from different cities and countries. I help to match rescued dogs with new homes and you can find me calling shelters in the US on my work breaks trying to get dogs pulled before they’re euthanized.
 

What is your proudest achievement? 

 
As cliche as it sounds, it’s definitely my daughter. She’s 6 months old and the coolest person I know! Work-wise, I’ve done a lot of amazing things I am proud of. I won BC and Canadian Entrepreneur of the Year, started two successful companies, been in Forbes and TechCrunch and currently sit on the board of Startup Canada.
 
 
You can contact Mandy at mandy@duoplane.com