Meet Mike Lollar, Chief Technology Officer and Lead Developer, at Duoplane.
-The brand is the label of the product (e.g. Apple, Nike, etc.).
-In the great majority of cases this is not the same as the vendor/supplier, but it can be.
White Label Branding
-When the product produced by the supplier is rebranded to appear as if it was made by the retailer by modifying the label, name, packaging, design, etc.
-We consider branding and white-label branding to be something managed more in the ecommerce platform.
–Where inventory is stored for anyone selling products to end users.
-This could be a vendor or a retailer, however with dropshipping it is less common for a retailer to hold inventory themselves, so the need for a warehouse is reduced.
-In some cases a dropshipper will have their own brand to manage and require the need
–A provider outside your organization that can manage multiple facets of fulfillment, such as storing and shipping products.
–A file or document that contains the status for each line item of a shipment or product.
-For example, a shipment feed from a vendor that has information like tracking for 50 recent shipments—this file could be sent automatically to Duoplane which would then update the status of those orders in a retailer’s store and update the customer with tracking.
Please visit our full glossary here for a complete list of terms and definitions.