Meet Mike Lollar, Chief Technology Officer and Lead Developer, at Duoplane.
What are some ways that you can create a memorable eCommerce experience?
Personalized quizzes are a great way to offer a product or service that is especially fit for your customer.
Businesses specializing in hair care and multivitamins all the way to style boxes and sneakers have leveraged this tactic to make their customers feel like the center of their shopping experience.
IPSY, for instance, leverages a personalized quiz to reduce the buying burden. Instead of spending your money on numerous “risky” new beauty items each month, IPSY will put together a special box full of sample-sized items that directly cater to your tastes and interests.
Similarly, companies like Function of Beauty and SpoiledChild have you take personalized, in-depth hair care and skin care quizzes respectively. Depending on your answers, each company will put together a fully customized formula to best remedy your pain points and meet your goals.
Wishlists are a very simple to implement and easy-to-understand addition to your customer experience.
We have all browsed online when we aren’t quite ready to bite the bullet. Sometimes we are waiting for payday, and other times we are waitinf for our partners to get home from work in order to get a second opinion. Either way, wishlists provide a quick and easy way for you to favourite your items and return to them at any time.
Wishlists are particularly useful for companies like Urban Outfitters which have very large catalogues that span various categories.
It is no secret that people prefer online shopping. In fact, more than 55% of Americans would rather online shop in 2022.
Features like virtual try-on effectively eliminate any benefits of in-store shopping. Years ago, buying a pair of glasses online, for example, would seem impossible. After all, who could possibly imagine buying a pair of glasses without trying them on first?
Clearly’s virtual try-on feature has allowed millions of Canadians to purchase anything from reading glasses to sunglasses worry-free. You can even record yourself and rewatch the footage to compare your favourites using your mobile phone on any mainstream browser.
By entering your pupillary distance (PD), you can even get a sense of size – not just style. Additionally, you can adjust your tint for an even more realistic experience.
Shopping sprees are a great interactive initiative that allows customers to share a unique login with either their employees, friends, or family members and provide them with a fully expensed shopping experience.
For example, QC Office provides companies with unique login codes for employees to spruce up their work from home office. This gives employees the freedom to choose the items they desire on the company card.
Your customer’s eCommerce experience starts now
We hope that this article has inspired you to put on your thinking caps and arrange a brainstorming session regarding your customer experience. Putting in the extra time to create a memorable buying journey for your customer results increases customer retention rates and, thus, recurring revenue. What journey will you and your team create?